Adsense for content comes in two forms namely Content Ad units and Link Ad units.
Adsense Content Ad units
Adsense Content ad units are very popular. Adsense for content ads are displayed directly on the website of the publisher. The Publisher creates and copies an Adsense code from the Adsense website and pastes same on the spot he wishes the ads to appear on his website. These Adsense ads may be in text, flash, image, or video. You can also choose from a wide range of ad units that can fit your website, from small ad units to medium ad units, from wide ad units to tall ad units. You can also customise ads to blend with your website.
There are two ways publishers can earn from the Adsense content ad unit, they are:
- Pay per click, and
- Pay per impression
In pay per click, the publisher makes money when a visitor clicks on an Adsense ad on the publisher’s website. In pay per impression clicks are not required, once an adsense ad that implements pay per impression is fully loaded the publisher will earn some money. Publishers cannot choose which of the methods ads displayed on their site must use. It is the advertiser that decides which method to use. Some advertisers use a combination of both methods.
If you are new to Adsense, content ads are the first type of Ad that you are likely to integrate on your website. This is because content Ads are easier to understand than other Adsense Ad formats.
Adsense Content Ads will display Ads tailored to contents on your website. For it to be effective, your website must be purposeful and written with your keywords in mind. If you write without using your keywords ads on your website will not be tailored to your content and this will result in low click-through rate.
Adsense allows publishers to place as many as 3 content Ad units on a web page. If possible use all three Adsense ad units on all your pages, this if done well will improve your earnings.
Adsense Link Units
New web publishers usually ignore Adsense link units, probably because they do not understand how it works. This is a big mistake. Link units display links to adsense ads on your website. If a visitor clicks on a link unit, the publisher does not earn immediately, rather the visitor is taken to a page where he will view Adsense ads related to the link clicked. The publisher makes money if this visitor clicks on any of the Adsense ads on the new page. Therefore, with link units you need two clicks to earn.
The links are made to match the content on your site. For example, if your page is optimised for the keyword mobile phones, your link ads may contain links like:
- buy mobile phones
- used mobile phones
- Nokia mobile phones
- mobile phones
For Adsense link units to be effective they must be customised to blend to content on your website. Customise your Adsense link units to be the same colour and font as other links on your website. This will make visitors to see the ad links as part of your website. However, the link must be separated from other links on your website. Do not place it too near to existing links on your site.
You can have as many as 3 Link units on your website. If possible use all three Adsense link units on all your pages, this if done well will improve your earnings.
Do not ignore Adsense link units as they can add considerably to your Adsense earnings.
Visit Google Adsense