Web publishers who subscribe to Google Adsense make money when a visitor to their website finds an Ad so interesting as to click on it. Web publishers make money from Google Adsense when a cost per click Ad on their websites or blogs are clicked on by a visitor. The visitor is then taken to the website of the advertiser (landing page) for more information about the Ad.
In the case of cost per impression (or more accurately cost per thousand impression), the web publisher makes money once the Ad is fully loaded (also called impression), when the blog or website is visited. This occurs whether or not the Google Adsense Ad is clicked.
The publisher has no way of choosing between cost per click or cost per click. It is the advertisers that decides this. Some advertisers choose a combination of both Ads.
To make money with Google Adsense, here are a few guidelines:
Write purposeful content
Adsense Ads are tailored to match contents on your website. Adsense send crawlers to each page on your website to find out what your website is all about and then look for Ads within Google Adword network that best matches contents on your website. The only way Adsense crawler will know what your website is about is if you write purposeful web pages.
Purposeful pages target specific keywords. For Adsense Ads on your website to be properly matched by your content, you should target specific keywords. Writing web pages that do not have purpose will lead to Adsense Ads on your website not being properly matched with your content, which will lead to fewer clicks on such Adsense Ads as a result of irrelevance. Fewer clicks mean poor conversion or earnings. When Adsense Ads are relevant, they will tend to attract the interest of visitors leading to more clicks.
Good Ad placement will increase earnings
Making money on Adsense also depends on your Ad placement. Position your Adsense Ads where your visitors will see them. Of course, visitors to your website will not click on your Ads if they do not see them. Therefore, find out where your visitors eyes usually go when they visit your website and place your Adsense Ads in those locations.
Ensure that the first Ad unit appears in the hottest Ad space on your website. This is because Adsense display ads in order of their earning potential. So, ads on the first Ad unit will likely earn more than those on the second Ad unit and so on. So, by ensuring that Ads that earn more gets the most clicks, you can increase your current adsense earnings without any increase in traffic.
Use Adsense channels to find out which Ad units perform the best on your website. With Adsense channels, you can research on best Ad placements for your website.
Customise your Adsense Units
You should also customise your Adsense Ads to blend with contents on your website. However, you must not do this in a deceptive way. It is always a good idea to remove borders from your Adsense Ad units. Adsense links should have the same colour and background as other on your website. Your Adsense Ads should look as part of your website.
Other Adsense earning oppurtunities
So far, we have focused on how to make money from Adsense by placing Ads on your website, but there are more ways of making money from Adsense, Adsense for content is just one of it. Here is a brief on how other Adsense money making opportunities work. Future articles will highlight more on each method.
Making money from Adsense for search: in this method the web publisher places one or two search boxes on their website. When visitors search using that search box, Google Adsense will display Ads around search results. If the visitor clicks any Ads, the publisher makes money.
Making money from Adsense for Domains: if you have vacant domains, you can make money from them using Adsense for domains. Google will populate the site with Ads and you will make money if a visitor clicks on those Ads.
Making money from Adsense for Feeds: you can place adsense Ads on your website's feed, you make money when an Ad is clicked on .
Making money from Adsense for games: if you are an online game developer, Adsense allows you make money from your games. You allow visitors to play games online free, then use Ads to make money.
Making money from Adsense for mobile: if you have a mobile website, you can make money via Adsense for mobile.
How does Google Adsense work?
Google acts like middle man between advertisers and publishers. Advertisers use the Google Adword to setup their Ad campaign. In the Setup they select how-much they a willing to pay for a click or view, keywords they are interested in, regions of interest, and so on.
Publishers register via Google Adsense. Once accepted Adsense robots will crawl your blog or website for keywords. The blog will be matched with Ads from Adword with relevant keywords. If a visitor to a website clicks on an Adsense Ad, the advertiser is billed on Adword, while Google credits a share of this earning into the Adsense account of the publisher.